TikTok has become a global sensation, largely due to the viral nature of its dancing videos. These short clips, usually between 15 seconds and 1 minute, allow users of all skill levels to join popular dance challenges. The platform's simplicity makes it accessible to everyone, turning everyday users into viral sensations and creating a massive online dance community.
A key element of TikTok’s success is the sense of connection it fosters through these trends. Users replicate popular routines, creating a shared experience. Hashtags like #DanceChallenge and #TikTokDance bring people together, allowing them to participate in global trends from anywhere in the world.
Influencers like Charli D’Amelio and Addison Rae have become stars thanks to their dance content, sparking viral trends and helping songs from artists like Doja Cat and Megan Thee Stallion climb the music charts. The platform has not only popularized new songs but also reshaped how music is marketed.